BBA Academic Portfolio

Project Page

Detailed summaries of case studies, presentations, and market studies completed during semesters.

Marketing Management

Brand Positioning & Market Entry Strategy

Mar – Apr 2026  (6 Weeks) Semester II

Developed a comprehensive market entry and launch strategy for an eco-friendly food packaging supplier targeting food courts, quick-service cafes, and cloud kitchens in urban Indian markets.

Core Learnings

  • Conducted segmenting, targeting, and positioning (STP) analysis for green packaging.
  • Drafted cost structures comparing plastic/styrofoam with biodegradable alternatives.
  • Formulated digital acquisition plans using content-driven B2B LinkedIn networking.

Key Deliverables

  • Brand Positioning Slides (22 slides)
  • Competitor Benchmarking Matrix
  • Consumer Survey Analysis Report (150 responses)
Tools:
MS PowerPoint MS Excel Google Forms Canva
Finance & Accounting

FMCG Ratio & Financial Statement Analysis

Jan – Feb 2026  (4 Weeks) Semester II

Completed an extensive financial statement analysis comparing HUL and ITC Limited on key metrics of efficiency, debt management, and operating performance over three financial years.

Core Learnings

  • Calculated Liquidity, Profitability, Solvency, and Turnovers across 3 financial years.
  • Analyzed balance sheet compositions via horizontal and vertical methods.
  • Evaluated changes in operating vs investing cash flow profiles.

Key Deliverables

  • Financial Ratios Model (Excel Workbook)
  • Financial Comparison PDF Report (15 pages)
  • Executive Dashboard
Tools:
MS Excel Ratio Analysis Annual Reports
HR & Organizational Behavior

Hybrid Work & Employee Engagement Study

Nov – Dec 2025  (5 Weeks) Semester I

Researched employee performance in hybrid work setups, focusing on how organizational culture, communication channels, and wellness programs drive team productivity.

Core Learnings

  • Studied motivational theory frameworks applied in remote workforces.
  • Organized online interviews with college mentors and local HR managers.
  • Formulated retention policy strategies for mixed remote-local teams.

Key Deliverables

  • HR Strategy Proposal Document
  • Hybrid Work Culture Presentation Deck
  • Interview Transcripts Summary
Tools:
MS Word MS PowerPoint Academic Research Databases
Entrepreneurship

SmartBin Startup Pitch & Business Model Canvas

Sep – Oct 2025  (8 Weeks) Semester I

Designed a B2B startup model for smart, IoT-enabled waste sorting containers installed in corporate IT parks, detailing customer segmentation and key partnerships.

Core Learnings

  • Developed customer profiles, channels, and value propositions in a Business Model Canvas.
  • Estimated customer acquisition expenses (CAC) and service margins.
  • Projected detailed cash flows and cost structures for the initial three operating years.

Key Deliverables

  • Business Model Canvas Diagram
  • Three-Year Startup Budget Projections
  • B2B Commercial Pitch Deck (15 slides)
Tools:
MS Excel MS PowerPoint BMC Framework Lucidchart